Services
Providing Everything You Need
Graphic Design's
At MadKiwi Designs, we turn your vision into visual masterpieces that even your grandma would be proud of!
Led by Lance Scott, a graphic designer with more rings than a jewellery store, we specialise in creating custom illustrations, dynamic compositions, and bold typography that resonate on a personal level.
Our holistic approach ensures cohesive and impactful visual communication, whether it’s logo design, web design, Social Media Content or branding.
Partner with MadKiwi Designs to elevate your brand identity and make a lasting impression – because who doesn’t want their brand to be as unforgettable as a bad haircut?
Custom Logo Designs
The MadKiwi Designs logo is a reflection of the brand’s bold and unique identity. It embodies the creative spirit and distinctive style of Lance Scott, the founder of MadKiwi Designs. Here are some key elements of the logo:
Typography: The logo features bold typography with the word “Mad” written in red, which stands out and grabs attention. The use of red signifies passion, energy, and creativity. Symbolism: The logo often incorporates elements that reflect Lance’s personality and interests, such as rings and motorcycles. These elements add a personal touch and make the logo memorable. Color Scheme: The color scheme is predominantly black and red, which gives the logo a strong and dynamic appearance. Black represents sophistication and professionalism, while red adds a touch of excitement and creativity. Design Style: The logo is designed with a modern and edgy style, which aligns with the brand’s focus on innovative and impactful visual communication. Versatility: The logo is versatile and can be used across various platforms and mediums, from digital to print. It maintains its visual appeal and effectiveness in different sizes and formats. Overall, the MadKiwi Designs logo is a powerful representation of the brand’s identity, capturing the essence of creativity, passion, and professionalism. It helps establish a strong brand presence and makes a lasting impression on clients and audiences.
Advertising Strategies: Develop impactful advertising campaigns that grab attention and drive engagement.
Advertising Designs
At MadKiwi Designs, we transform your brand’s vision into captivating visual stories. Led by Lance Scott, a seasoned graphic designer with a unique flair, we specialise in creating custom illustrations, dynamic compositions, and bold typography that resonate on a personal level. Whether it’s logo design, web design, or branding, our holistic approach ensures cohesive and impactful visual communication. Partner with MadKiwi Designs to elevate your brand identity and make a lasting impression in a competitive market.
My goal is to help you stand out in a competitive market by delivering designs that are not only visually stunning but also strategically effective. Whether you’re a small business or a large corporation, I tailor my services to meet your specific needs and help you achieve your goals
Social Media Content
Lance Scott MadKiwi Designs specialises in creating visual designs that enhance your unique Brand identity
It helps in simplifying complex information and making it more digestible through infographics, charts, and diagrams. By organising and visually presenting data, graphic design enables the audience to grasp information quickly and retain it for longer periods, More information in less time for better results.
Social Media Content with SEO optimisation
Branding and Brand Identity Process
Brand Strategy: Define Purpose and Values: Establish the core purpose, mission, and values of the brand. Unique Selling Proposition (USP): Identify what sets the brand apart from competitors. Brand Positioning: Determine how the brand will be perceived in the market. Brand Identity Design: Logo Design: Create a unique and memorable logo that represents the brand. Colour Palette: Choose colours that reflect the brand’s personality and evoke the desired emotions. Typography: Select fonts that align with the brand’s tone and style. Imagery and Graphics: Develop visual elements that support the brand’s message and identity. Brand Voice and Messaging: Brand Voice: Define the tone and style of communication that the brand will use. Tagline/Slogan: Create a catchy and memorable tagline that encapsulates the brand’s essence. Messaging: Develop key messages that convey the brand’s values and benefits. Brand Guidelines: Style Guide: Document the rules for using the brand’s visual and verbal elements consistently. Usage Guidelines: Provide instructions on how to apply the brand identity across various platforms and materials. Implementation and Integration: Marketing Materials: Design and produce marketing collateral such as business cards, brochures, and social media graphics. Website and Digital Presence: Develop a cohesive online presence that reflects the brand identity. Packaging and Product Design: Ensure that product packaging aligns with the brand’s visual identity. Brand Launch and Promotion: Launch Plan: Create a strategy for introducing the brand to the market. Promotion: Use various marketing channels to promote the brand and build awareness. Monitoring and Evaluation: Brand Performance: Track the brand’s performance and impact on the target audience. Feedback and Adjustments: Gather feedback and make necessary adjustments to the brand strategy and identity. Why a Strong Brand Identity is Important Recognition: A strong brand identity helps customers recognize and remember the brand. Trust and Loyalty: Consistent branding builds trust and loyalty among customers. Differentiation: A unique brand identity sets the brand apart from competitors. Emotional Connection: Effective branding creates an emotional connection with the audience. By following these processes, MadKiwi Designs can help businesses create a cohesive and impactful brand identity that resonates with their target audience and stands out in the market.
Branding
Brand Identity
Let us investigate the fundamental aspects of your business, delving into your products or services, brand, and related elements. This process, often known as brand discovery, is intended to offer a comprehensive understanding. By addressing pivotal questions concerning your business and brand, we seek to obtain a clear depiction that will yield valuable results. Leveraging over 36 years of combined expertise in design, branding, and business, we stand ready to provide support at every stage of your journey, assisting you in surmounting any challenges that may arise
Brand Strategy: Define Purpose and Values: Establish the core purpose, mission, and values of the brand. Unique Selling Proposition (USP): Identify what sets the brand apart from competitors. Brand Positioning: Determine how the brand will be perceived in the market. Brand Identity Design: Logo Design: Create a unique and memorable logo that represents the brand. Colour Palette: Choose colours that reflect the brand’s personality and evoke the desired emotions. Typography: Select fonts that align with the brand’s tone and style. Imagery and Graphics: Develop visual elements that support the brand’s message and identity. Brand Voice and Messaging: Brand Voice: Define the tone and style of communication that the brand will use. Tagline/Slogan: Create a catchy and memorable tagline that encapsulates the brand’s essence. Messaging: Develop key messages that convey the brand’s values and benefits. Brand Guidelines: Style Guide: Document the rules for using the brand’s visual and verbal elements consistently. Usage Guidelines: Provide instructions on how to apply the brand identity across various platforms and materials. Implementation and Integration: Marketing Materials: Design and produce marketing collateral such as business cards, brochures, and social media graphics. Website and Digital Presence: Develop a cohesive online presence that reflects the brand identity. Packaging and Product Design: Ensure that product packaging aligns with the brand’s visual identity. Brand Launch and Promotion: Launch Plan: Create a strategy for introducing the brand to the market. Promotion: Use various marketing channels to promote the brand and build awareness. Monitoring and Evaluation: Brand Performance: Track the brand’s performance and impact on the target audience. Feedback and Adjustments: Gather feedback and make necessary adjustments to the brand strategy and identity. Why a Strong Brand Identity is Important Recognition: A strong brand identity helps customers recognize and remember the brand. Trust and Loyalty: Consistent branding builds trust and loyalty among customers. Differentiation: A unique brand identity sets the brand apart from competitors. Emotional Connection: Effective branding creates an emotional connection with the audience. By following these processes, MadKiwi Designs can help businesses create a cohesive and impactful brand identity that resonates with their target audience and stands out in the market.
Web Designs
Lance Scott MadKiwi Designs offers a range of services to help businesses establish a strong brand identity and connect with their target audience effectively. From digital and print designs to web development and social media content creation, we provide innovative solutions that help our clients achieve their marketing goals and drive business growth.
Let us investigate the fundamental aspects of your business, delving into your products or services, brand, and related elements. This process, often known as brand discovery, is intended to offer a comprehensive understanding. By addressing pivotal questions concerning your business and brand, we seek to obtain a clear depiction that will yield valuable results. Leveraging over 36 years of combined expertise in design, branding, and business, we stand ready to provide support at every stage of your journey, assisting you in surmounting any challenges that may arise
Landing Page
A landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking on a link in an email, ad, or other digital location. Unlike regular web pages, which often have multiple goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (CTA)12.
Types of Landing Pages
Lead Generation Pages: Designed to capture user information, such as email addresses, in exchange for something of value (e.g., a free eBook or webinar).
Click-Through Pages: Used to warm up visitors to your product or service before directing them to another page where they can make a purchase.
Sales Pages: Focused on persuading visitors to make a purchase directly from the page.
Squeeze Pages: Short landing pages designed to capture email addresses quickly.